Augmented reality is increasingly establishing itself as a key technology that is no longer a dream of the future, but already the present. For this reason, the European Union is striving to promote AR developments and their use in Europe, so that our continent continues to be an industrial and technological pioneer.

But how can SMEs organize an early integration of XR technology? What are the first steps and what should be taken into account? Together with the VAM Realities Project, which was co-founded by the Erasmus+ program of the EU, we would like to answer these questions.

Together we will discuss the results of the VAM Realities project, a Europe-wide project of companies and business organizations, and present our Augmented Reality software, which is especially targeted at European medium-sized businesses.