Whether B2B or B2C Augmented Reality will change both business areas in the long run. You can already present prototypes virtually or view products in 3D on your sofa from home. Marketing and sales are an essential part of every company, here the contact to the customer is established and maintained. Anyone who provides innovative contact opportunities in this area and still offers unseen experiences can draw attention to themselves.
Augmented Reality should not be seen as an independent technology, but as an addition to existing processes. AR can open up unforeseen opportunities, especially as an information platform.
Improve Efficiency of Sales and Marketing
Whether B2B or B2C Augmented Reality will change both business areas in the long run. You can already present prototypes virtually or view products in 3D on your sofa from home. Marketing and sales are an essential part of every company, here the contact to the customer is established and maintained. Anyone who provides innovative contact opportunities in this area and still offers unseen experiences can draw attention to themselves.
Augmented Reality should not be seen as an independent technology, but as an addition to existing processes. AR can open up unforeseen opportunities, especially as an information platform.
No matter which medium you use for sales, be it television, the internet or posters, none of them offers the possibility to completely visualize your product in 3D. The aforementioned options exactly show only one perspective and frequently leave the customer with questions. With Augmented Reality, this process can be rethought naturally in a combination of haptics and digital. Before buying, provide customers with the opportunity to see the product from all sides and provide the correct information at the right time.
Improvements in Sales
New online sales opportunities with 3D models on smartphones and tablets
Increasing perceived value through high-quality visualization
Customer loyalty through complex interactivity
Distribute real products digitally
No matter which medium you use for sales, be it television, the internet or posters, none of them offers the possibility to completely visualize your product in 3D. The aforementioned options exactly show only one perspective and frequently leave the customer with questions. With Augmented Reality, this process can be rethought naturally in a combination of haptics and digital. Before buying, provide customers with the opportunity to see the product from all sides and provide the correct information at the right time.
Improvement in Sales
New online sales opportunities with 3D models on smartphones and tablets
Increasing perceived value through high-quality visualization
Customer loyalty through complex interactivity
Trade fair appearances are usually associated with a lot of work and high costs. Material has to be procured, transported and assembled. The space for the stand should be used as efficient as possible to present as many products as you like, but at the same time it should not appear overloaded.
If you focus on Mixed Reality at the exhibition stand, you will avoid all the problems mentioned above. Instead of transporting all models and prototypes, there is mainly data. The stand area is irrelevant, since everything that is shown does not exist in physical space and is scalable. In addition, visitors can take every virtual product with them in their pockets.
Explain complex products interactively and clearly anytime and anywhere
Present or send prototypes digitally and save development and transport costs
Modern trade fair appearances
Trade fair appearances are usually associated with a lot of work and high costs. Material has to be procured, transported and assembled. The space for the stand should be used as efficient as possible to present as many products as you like, but at the same time it should not appear overloaded.
If you focus on Mixed Reality at the exhibition stand, you will avoid all the problems mentioned above. Instead of transporting all models and prototypes, there is mainly data. The stand area is irrelevant, since everything that is shown does not exist in physical space and is scalable. In addition, visitors can take every virtual product with them in their pockets.
Benefits for product presentations
Explain complex products interactively and clearly anytime and anywhere
Present or send prototypes digitally and save development and transport costs
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